LOADING
2019 Highlights
"The Agency is producers and industry working together to deliver value for the dollars we invest from the farm gate to the dinner plate."
Past Chair
Heinz Reimer
REVENUE:
Here's where the money came from
$
18,300,229
total check-off collected
$
1,094,435
Collected on beef imports
$
124
Increase in gross
check-off import levy revenue since 2017/18
EXPENSES:
Here's where the money was invested
MARKETING
$
7,927,535
Import Levy: $1,035,016
16
%
Canadian beef exports
16 per cent higher
than 10 year average
$
480
m
new Canadian beef business
through the Centre of
excellence to date
$
600
PER
HEAD
added value from export markets
RESEARCH:
$
5,589,419
15
FEWER
DAYS
to finish cattle vs 2012
$
61m
in savings from declining
feed to grain ratio
AAA and Prime
grades increased
8%
as a percentage of all A grades
between 2013 and 2018
PUBLIC AND
STAKEHOLDER ENGAGEMENT
$
741,055
616
registered beef advocates
3.1 million
copies of the
"Cattle Have Hidden Talents" ad
distributed in Canada
PROVINCIAL
INVESTMENTS
$
2,003,887
$
1.5 million
committed by producers
to Elora research barn
$
10.7 million
in beef sales during
Burger Love campaign since 2011
CHECK-OFF
ADMINISTRATION
$
659,410
40
%
reduction in board
expenses since 2015/16
1,008
unique visitors to
cdnbeefcheckoff.ca
in the first 3 months
"I am confident that Canadian beef producers will be proud of the progress we have made together"
Melinda German
General Manager