Programs
Driving Domestic Demand: Investing Canada’s Beef Import Levy Public and Stakeholder Engagement take home wins at Best of CAMA Awards Canada’s changing demographics an opportunity for the beef industry Canada Beef announces Eric Bienvenue as Incoming President New scholarship announced by the Canadian Beef Check-Off Agency Public and Stakeholder Engagement will celebrate 5 years of building trust in 2023/24 A Good Influence New study measures Canadian Beef Check-Off investment benefits Your Beef Check-Off: Working for You Beef Advocacy Canada Program Revamped Consumer Research Demonstrates Strong Support for Cattle and Food Waste Stories And the winner is… Canada Beef! Canada Beef launches campaign to promote Canadian Beef Grades Canada’s Agriculture Day Highlights Cattle Producers Canadian Beef Producers Make $2.9 Million Investment in Research and Technology Transfer Profile: Veal Farmers of Ontario Canadian beef partners launch campaign highlighting University chefs and Canadian beef farmers Have 15 Minutes? Make An Impact On The Future Of Beef Research Key Findings from Perception and Consumer Behaviour Study Centre of Excellence pivots to fill resource gap amidst continuing pandemic 2019/20 Annual Report Released When a crisis hits, what are your check-off dollars doing for you? Feeding the Future Campaign COVID-19 Canadian Cattle Industry Town Halls More film festival success for cattle and conservation documentary Three retail programs to help Canadians buy beef Resources for beef producers during market disruptions Marketing campaigns adjust to new global realities Beef Steps Up: National Consumer Campaigns aim to put the Spotlight on Beef Putting Your Check-Off Dollars to Work through Public & Stakeholder Engagement Putting Your Check-off Dollars to Work through Research Guardians of the Grasslands hits major media campaign Canadian Beef and curling champs Team Koe Guardians selected for Canadian film fests Canada Beef wins prestigious award at grocery show Sysco hosts “The Truth About Beef” webinar Import levy site revamped to engage stakeholders BCRC offers free webinar series for producers Guardians of the Grasslands Keeping up with the marketers Your check-off dollars at work: CBIC 2019 Public Trust Check-Off Panel at CBIC Import Levy Invoices CYL and CBCE to create #CDNbeef Champions ThinkBeef Gets Power Up Consumer Ad Showcases Cattle’s Hidden Talents PSE program welcomes new staff NBQA: Carcass sizes continue to increase Seminar attracts media in Japan Canada Beef welcomes new president Sharing the #cdnbeefexperience with the foodservice industry Canadian Beef Expands Reach in Japan Marketing strategy: premier food shows Beef Advocacy course enrollment continues to grow ThinkBeef Hitting National TV Airwaves Coordinated response to Canada’s Food Guide recommendations Public & Stakeholder Engagement coordinates EAT – Lancet report response Beef Advocacy launches social media modules 2018 Research Highlights and Deliverables Canadian beef showcase in Japan Canada Beef collaborating with Restaurants Canada in 2019 PSE responds to recent food price report CBCE showcases hidden gem cuts at Agribition Sharing ideas to make operations more efficient #BeefBelongs toolkit created through import levy Filipino Celebrity Chef visits CBCE Allocating your national check-off dollars Canadian Beef Masters slides in to Truro #BeefBelongs hits the stage with Student Culinary Competition NBQA: Industry losing $110M annually to carcass defects Import Levy Value Study Released Making the Case for the Increased Check-Off Resources Available Courtesy of Import Levy Investment Stakeholder Engagement Talks Messaging with Ag Students Cow-Calf Surveillance Network goes national Issues Management Monthly: The Power of Partnerships Import Levy to support fall beef campaigns New Public and Stakeholder Engagement Manager Check-Off and import levy at work in London at CBIC Issues Management Monthly: Measuring Progress Issues Management Monthly: The Importance of Tone ThinkBeef at the Ontario Public Health Convention Issues Management hosts UofS public trust seminar Import levy program results: sports and fitness nutrition Leveraging an increase of the Canadian Beef Cattle Check-Off BCRC and Issues Management team up on videos Beef Advocacy Canada finds a new home with Issues Management ThinkBeef.ca leverages beef import funding Check-Off Q&A