New study measures Canadian Beef Check-Off investment benefits
Why measure the value?
You deserve to know how your investments are REALLY doing
Measuring the impact of invested check-off and import levy dollars allows producers to know exactly what their money is doing, and how well it’s working for them. This evaluation takes place every five years by the Canadian Beef Check-Off Agency. The Agency completed the first comprehensive evaluation of returns to national check-off dollars in March 2010, reporting on fiscal years 2005/06 to 2007/08. After the formation of Canada Beef, the board made a commitment to update the study every five years to provide greater transparency and accountability back to producers.
