When a crisis hits, what are your check-off dollars doing for you?
We partnered with the Canadian Beef Industry Conference to bring you an on-demand panel discussion around check-off dollars.
How do organizations who invest check-off dollars respond to a crisis, and how are strategies prioritized to ensure continued value for producers? This panel features:
Andrea Brocklebank, Beef Cattle Research Council
Amie Peck, Public and Stakeholder Engagement
Michael Young, Canada Beef
Moderator: Melinda German, Canadian Beef Cattle Check-Off